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Intentional Acts of Kindness

Love checklists? So do I!

If you need ideas to help you start doing spectacularly little--and yet kind--actions that make a difference, this is for you. 

Family Summer Challenge ChecklistChecklists? I love 'em!
5 Phases of Rising UpReady to rise up? See where you are on the journey and find your next step.
Coaching with Elisa Johnston

Average Advocate coaching & social good is for individuals and organizations who want to make a difference in the world but aren’t sure where to start, need guidance to move forward, or want to overcome hurdles to achieve their vision.

One-on-One Coaching and Consulting

Coaching Creatives to get unstuck and move forward with their message making the world better

Coaching Creatives

Hope*Writers Certified Coaching Elisa Johnston

Hope*Writers Coach

Elisa Johnston is a certified coach for Hope*Writers

Coaching Changemakers

If you do not just want to ride with the tide, but dream of living a significant life, making an impact, and living life on purpose this coaching-consulting program is for you.

Through this life-coaching model, we will make a plan to help you move past what holds you back, find and discover the unique gifts that you bring to the table, clarify your vision, and find a role for your passion.

Alternatively, if you want to focus more on consulting, we will help you bring your changing-making vision to life. Whether it is starting a non-profit, community organization, connecting with influences to carry your message–I’ll guide you along the way!

Instead of feeling apathetic, frustrated or unsure moving forward, at the end of this program you will feel confident knowing what direction your life is headed in what steps to take to carry out your vision.

This includes the following:

  • A weekly hour meeting (in-person, or via video call or phone call)
  • Availability through emails and text
  • Worksheets
  • Guidance and referrals to developmental tools
  • Assistance as your process your discoveries
  • A plan to utilize after the 90-days are completed

If consulting for a specific project/vision is part of this, it will also include:

  • Strategy sessions
  • Goal planning and scheduling
  • Support along the way


After coaching with average advocate I walked home feeling lighter than I had for awhile. Elisa Johnston
Social Good Consulting with Average Advocate

Social Good Consulting (For Projects & Orgs)

Consulting is for non-profits, grassroots movements, organizations, businesses, & personal projects to help refine vision, develop leadership, create organization and make a plan to move forward in your mission to love others and change the world.


Coaching and consulting intensives with Average ADvocate

Coaching or Consulting Intensives

These are 2-4 hour meetings (or calls) for those who already have a vision and idea for what they want to do, but just need someone to help them flesh it out, provide feedback and wisdom, and plan out steps to make it happen!

Coaching intensives are thrilling to be part of, because throughout the meeting something new and world-changing will become ready to be born!

In addition to the coaching intensive, you will be sent follow-up notes, your a plan, and any necessary referrals.


Mentorship Circle Womens Discipleship Group

Mentorship Circle

The 2021/2022 Mentorship Circle will starting in the Fall. It has no cost associated with it, only but only serious applicants will be accepted. It can be in person or virtual, depending on the participants.


Virtual Life Mapping Groups

Move forward in life by pin-pointing who you want to be, how you best make a difference, and learning how to make a plan to get there! Life Mapping easier than ever through virtual Life Mapping coaching groups:

  • Every-other Week Life Mapping (On pause)
  • Six Week Life Mapping Intensives (On pause)
  • Sign-up for a Virtual Coaching Group Here

Again, Go here to learn more about Life Mapping!

Life Mapping Coaching at Average Advocate

Life Mapping Package

Go here to learn about Life Mapping!

These sessions are one-on-one sessions, where over a series of six sessions we create your personal life map together.


Would you benefit from a consultant or coach?

  • Would an outside perspective encourage you as you become a world changer?
  • Do you have a vision/passion but you don’t know how to transform it into something tangible?
  • Are you a burnt-out do-gooder who needs someone to walk with you as your recover and reorder to focus on what you really want to?
  • Does your business, church, community, or organization need someone to provide vision, direction and management to accomplish a specific advocacy project or objective?

If you answered yes to any of these questions, advocacy consulting or coaching is for you.

What is the difference between coaching and consulting?

Coaching and consulting have different methods of practice. Coaching is usually focused on helping an individual or team become better–via their own choices. Consulting is more like getting advice and expertise. 

Because of the social good-leadership field I help people in, it isn’t uncommon for individuals and groups to need guidance in both of these areas. As such, my services often overlap and include elements of both coaching and consulting, but are leaning on one side or the other.

As we work together I try to be clear about what role I am playing as we move forward. For example, if you are doing life-coaching with me and are asking for advice on world-changing things you are doing, I will confirm I am acting more as a consultant at the moment, just to make sure my feedback is something you are interested in. Alternatively, while consulting on a project, I might ask questions or prompt you through your goals like a coach would.  

Read more about the differences below:


Most individuals or organizations don’t always have the time and expertise to work on their world-changing efforts, let alone take the time to become a better advocates by focusing on their own personal development. Both Consulting and Coaching provides feedback, re-organization, processes, vision, and encouragement to help expand influence your brand of influence on the world, while not sacrificing the important for what feels urgent.

Consultations are focused on projects and organizations, rather than your personal growth and vision. I guide you through networking, plan, and coordinating on your project or organization’s behalf. Getting feedback on the world changing ideas might be just what your project or organization needs to move forward.

On an organizational level, this might look like helping you become a non-profit, or how to take steps to grow your organization. It often looks like internal development of structure, processes, vision, goals, and values to make sure you are walking the path you want to walk–something that can easily be forgotten during rapid growth, or, alternatively, starting small and moving into a new season.

In the same way, when it comes to consulting for a vision/project, my goals are also to refine that vision, give feedback on what might work or not work, and outline a plan for moving forward–covering everything from management to social media.


Coaching is more focused on the growth and vision of an individual. 

I employ life-coaching methods to helps clients get to a place where they feel like they know what their best world-changing role is, and how to overcome whatever is hindering them from being fully alive. I provide accountability in conjunction with a life-mapping framework. I will use structure to guide us and meet our objectives, concentrating on the areas my clients need the most accountability and encouragement in. I also utilize co-active life-coaching strategies to help individuals uncover their best path forward, rather coming with the assumption I always know what is best for them. My goal is to provide feedback in a safe environment, balancing invitation and challenge.

My expertise has developed through fifteen years of organizational leadership, mentoring, lay-counseling experience, combined with applied coaching educational resources and training I’ve completed.

How I Can Help You:

  • Mentorship and leadership development
  • Non-profit development
  • Project management
  • Volunteer coordination guidance
  • Founding systems and processes
  • Assessing skills and strengths for better focus
  • Establishing goals
  • Creating an event plan
  • Evolving and processing your ideas
  • Clarifying vision
  • Providing networking assistance
  • Developing connections
  • Directing online communications and marketing development
  • Acting as a visionary
  • Expanding potential
  • Directing community development research
  • Business planning
  • Facilitating brainstorming sessions
  • Teaching team leadership/life management sessions
  • Creating missions statements
  • Public speaking for events (with booking fee)

As a consultant or coach I jump in with different strengths and experience to empowering you as you change the world. 

Am I the right coach or consultant for you?

After growing-up seeped in community efforts, public ministry, and non-profit work, then spending the majority of my adult life working as an advocate–I have reached a place where my experience and knowledge is now helpful to others.

I have a degree in the social sciences with a concentration on cultural anthropology, which I’ve continued to build-on over the last five years through continual research on global issues and following the experts and NGOs working on these issues.

In addition, I have been trained in forms of lay counseling, have walk with trauma survivors through their healing, and am well-read on various mental disorders and therapies. I have done a life-coaching training and am well-read on practices.

But my life experience rather than head knowledge is likely even more valuable to you. Not only have I been a continual participant and have been mentored in the workings of outreach through my whole childhood, but as an adult I’ve lived this life. First as a missionary, then as church staff, and following that, the coordinator for a community organization and leader and director in various ministries over the years, as well as a leadership trainer. I also was part of forming one non-profit in Northern Virginia and another one in California for our annual global advocacy project, Blackout Trafficking.

Through all of this, I’ve been asked to advise others on their own projects, and learned how to coach through assisting others.

Not to be forgotten, my own transformation–through mistakes and discovering who I am–as well as my strengths as a natural entrepreneur, innovator, visionary and connector have shaped me into a unique consultant and coach to walk alongside others.

Thank you for considering me as your consultant or coach! BOOK A FREE, NO PRESSURE DISCOVERY CALL TODAY (click here) or contact me below to see if we are a good fit:

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I can guarantee that if you move forward in coaching or consulting, you can expect to be transformed.

Purpose RoadmapLive a Story Worth Living

If the idea of "purpose" always seemed a little vague to you AND you don't have a lot of time to spare, this is for you!

Purpose Roadmap: Discover A Story Worth Living is a free mini-workbook with seven-destination points to help you intentionally choose what you want to let motivate you in life. This is what I'm hear for, to empower everyday people like you to know where to start in all of life's craziness to begin discovering our best roles (and not burnt-out roles) to change the world. And this is the perfect place to start!