Coaching writers, creatives, and orgs to align with their purpose in their message, method, and goals with confidence and sustainability

  • Do you know what you want to connect with your audience about?
  • Are you unsure of how to take the next step to share your message?
  • Are there hurdles and mindsets you need to overcome?
  • Are you going to take your craft seriously and choose to move forward?
  • Are you hoping to launch your vision–like a book or campaign–into the world and need guidance? Did you know you don’t have to burn-out in the process?

If you answered yes to even one of these, I’m here to help you. I want you to make a difference in the world with your message, craft, and branding. Become more fully alive as you write, create, and share what has been formed in you to pass on to others!

Coaching Creatives to get unstuck and move forward with their message making the world better

Coaching Creatives

I know what it feels like to look at a blank page and have all my creative juices evaporate. Or the opposite–have forty-eight content ideas all vying for my attention, unsure of where to focus.

Whether you are a creative influencer, writer, podcaster, speaker or artist, I’ve shared your struggle.

You have a message is because the world needs to hear it! But often that doesn’t go as planned. Finding our voice, clarifying our messages, discovering our audience, branding, marketing, and even practicing our craft have huge hurdles. That isn’t even mentioning how our identity is tied to our creative practice!

Hope*Writers Certified Coaching Elisa Johnston

Hope*Writers Coach

It took me over six months to complete a co-active coaching cohort program with Hope*Writers to learn to work specifically with creatives. There is a reason they advertise us by stating, “Say goodbye to overwhelm and finally make progress.”

We’ll create a safe space for you to be gently challenged and guided to clarify your next steps as a writer.

You can read the rest of my Hope*Writers coaching philosophy here and you can learn about Hope*Writers Coaching here.

Coaching session testimonial

Beyond consistently writing as a blogger for seventeen years–twelve of which have been focused on activism, I’ve self-published workbooks and written for publications. Speaking, interviews, and starting nonprofits and communication teams has also added to my communications experience. Many “flops,” plus two decades of ministry and pastoring, being a parent, and coaching changemakers for the last five has prepared me to serve you.

Instead of feeling apathetic, unsure, or frustrated, at the end of each coaching session you will feel like you are finally moving forward. I am determined to help you feel confident knowing what direction you’re headed in what steps you will take to carry out your vision. I’ve got your back!

Coaching FAQ:

How do I offer sessions?

  • Weekly, biweekly, or monthly sessions one session (paid for one at a time)
  • Package of 6, 9, or 12 sessions (less expensive)
  • Coaching intensives (long sessions)
  • Coaching scholarship (one-at-a-time sessions)
  • In-person in a public location (San Diego)
  • Virtually over Zoom, Google Meet, or Facebook Messenger

What will our coaching experience be like?

  • As needed, a discovery conversation to get a feel for whether we like each other
  • Scheduled meetings with me
  • Short overview of the coaching relationship
  • Intake questions to help me know how to help
  • Most sessions will use the C-A-R-I-N-G co-active coaching model–this mostly means I ask you a lot of questions and guide you through a process
  • Each meeting will end with the next steps and goals that you choose
  • Availability through short emails and text
  • As needed, tools, worksheets, and referrals to developmental tools
  • Encouragement and support along the way!

Coaching and consulting intensives with Average ADvocate

Coaching Consulting Intensives

For those starting a creative business based on communicating a message, a combo of a coaching consulting session might be in order. Here I can teach you from the ground-up how to start your speaking business, podcast, or plan for becoming a published author. Alternatively, we can pivot what you’ve already started to move forward, such as starting an online presence for your business or nonprofit. This is good for those who want to brand, start a blog, get the in’s-and-out’s of the business of your craft.

What to expect:

  • The intensive starts like a normal coaching session (look at the description above).
  • These meetings usually run for 2 hours, sometimes more.
  • You will be sent follow-up notes, resources, your plan of action, and any referrals.
  • After one month, I’ll check in with you via email or text to encourage you onward!

In the intensive, you are invited to pick my brain, we will brainstorm, and I will help you take a huge step in the direction you want to go. If you have a vision or idea of what you want to do, I will help you flesh it out, provide feedback, wisdom, and make a plan to bring it to fruition!

Coaching intensives are thrilling to be part of, because throughout the meeting something new and needed in the world will be birthed!

BOOK A NO PRESSURE DISCOVERY CALL

Here are Other Services I Offer:

Mentorship Circle Womens Discipleship Group



Coaching Changemakers to make the difference they were born to make
Consulting for nonprofits social good projects, small orgs
Life Mapping Coaching at Average Advocate

How I Can Help You:

There are lots of ways I can empower you as a coach, but here are some. I help you…

  • Gain clarity on a problem or project in your writing/art/message
  • Recognize and overcome hindering mindsets
  • Look at things from a different angle and perspective
  • Find accountability
  • Be given encouragement and support
  • Make goals that work for you
  • Discover your ideal reader/consumer
  • Decide how you want to share your content
  • Find methods to interact with social media in a healthy way
  • Brainstorm and plan

Am I the right coach for you?

Elisa Johnston preparing to coach writers
This image is from when I was diagnosed with lupus while deathly ill and pregnant. I was also in the process of getting my writers coach certification. Here’s how the leaders so gracefully handled it!

After burning out, my own life changed when I started implementing coaching practices. Then my writing and online business also became more enjoyable, effective and focused when I began receiving coaching as a writer. It was a huge step for me to even invest any money in my passion, first with a few courses and tools. Then later group coaching, a writers community, and one-on-one coaching. I am not disappointed in the path I took, but I frequently wonder where I would be now if I chose to partner with others sooner.

As a synergist, working with others empowers me greatly to move forward myself. When I coach other communicators, influencers and writers, I hope to do the same for them. I believe the collaboration we move into can be vital.

The slow journey of becoming a successful communicator–as well as my strengths as a natural entrepreneur, innovator, visionary and connector have shaped me into a unique coach to walk alongside others. As an Enneagram 7 I tend to pivot well because I enjoy new ideas, discovering all the things, and I can easily find the positive perspective. However, through challenge, I have also learned to walk the long path, coming alongside others in empathy and encouragement to give them hope.

I have been writing since childhood and started my first blog in 2005. I have been writing ever since at multiple blogs, the longest here at Average Advocate. I have written poetry, participated (and “won”) NaNoWriMo twice–once for a fiction novel and once for non-fiction. I have developed multiple communications teams and spent many years overcoming the impostor syndrome as a writing creative as well as the competition mindset that often plagues writers. I am also a certified writers coach through Hope*Writers, through their intensive, co-active coaching program


Thank you for considering me as your coach! BOOK A FREE, NO PRESSURE DISCOVERY CALL TODAY (click here) or contact me to see if we are a good fit. (Also, as I like to just get to know people, this will be fun regardless!)


I can guarantee that if you move forward in coaching, you can expect to be transformed.

Coaching Fees

Your 20-30 discovery session is free! This helps us get on the same page to help me understand where you’re at, how I can come alongside you, and see if we are a good fit.

Coaching sessions are based on a sliding scale as follows:

  • Professional rate: $120 per session (helping me provide lower rates for those who cannot afford the coaching they need)
  • Regular rate: $85 per session (for those who are able to pay the regular rate)
  • Scholarship rate: Pay what you can (based on availability and others paying the full rate)
  • Coaching Consulting Intensives are priced at $325.

Go here for my full coaching and consulting fee schedule.

How To Starting Coaching With Elisa

  • Set up a “discovery” call or meeting to see if we are a good fit on Calendly (it doesn’t matter if your session time is different than the hour listed) or contact me if these times don’t work.
    • NO PRESSURE TO BOOK–I HATE THAT!
  • Purchase a coaching session, package or intensive via Venmo or Paypal.me/AverageAdvocate
  • Book your first session (please note what type of coaching/consulting it is) on Calendly (it doesn’t matter if your session time is different than the hour listed) or contact me if these times don’t work.
Schedule time with me

Coaching Polices

  • Coaching sessions are approximately 50-55-minutes long.
  • Unless explicitly requested, coaching will take place virtually (this requires the technology and willingness to click on links/fill out virtual forms)
  • The official policies and fine print I am required to have is in the Welcome Packet Coaching Contract
    • Before you get too excited and immediately fill this one out, as it is a public link, please make a copy and share it with me or let me send you a copy with your initials in it. I want your privacy to be protected!
  • With the exception of a discovery call/conversation, you must agree to this contract before we meet (or you can sign it during our session)
Referral make a difference